![]() They are easily recognizable and memorable, approachable, and highly user-friendly. Minimal logo designs are generally easier to digest, and the quicker a logo can get into the mind of a consumer and stay there, the better. The tendency toward simplification in the evolution of logos is somewhat inevitable. ![]() Still, we’ve put together some thoughts about when you might consider that logo facelift, and how to ensure it’s one that continues to accurately communicate your motives and values in an expressive way. Online criticism of the minimalist logo trend, however, is enough to make us think carefully before changing our brand identities too drastically for no reason. What does your logo say about your company? Is it suitable across multiple technologies? And when might it need a refresh? But for others, there’s pressure to keep modernising your logo to freshen your brand. Some companies, of course, never need to change their logos too drastically (think Nike and Spotify). ![]() The popular move now is to upgrade to simplified, flat-design logos that work across many platforms. Amongst recent trends in brand development, logo redesign seems to be making the biggest mark… Burger King, Pfizer, Warner Bros, Cadbury’s, and BMW are just a handful of the big names who’ve opted for a refresh in the last year.Ī logo is at the heart of a brand identity – it communicates the values and quality of a product or service, but most importantly, it allows customers to build a strong association with your brand. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |